You've already heard that using Challenge Launches can help attract and convert your ideal customers way faster than any other method out there.
Or maybe you are already using online challenges, and now want to improve your results with a successful launch.
Or maybe you just want a product launch strategy that's easy to implement and proven to work in an even most saturated markets.
Here’s what you might not know
Even if you’re lucky enough to have an existing course or a program that people want to buy, launching it successfully is a whole different challenge (pun intended :) ).
Have you ever experienced a gut-wrenching feeling of having an offer that can help your audience, but not being able to get enough customers, no matter what you do?
Or when you put in a ton of work, time and energy into a launch, just to get a couple of sales (if any)?
Or when you try to figure out a launch formula for the first time, and the only thing that you get out is massive overwhelm, confusion and maybe a tear or two in the end.
Working on your launch for months, while trying to make it the perfect won’t do the trick either.
You don't need a perfect launch strategy, you need one that works, no matter if you are just starting out, or have a team that can do it for you.
Challenge Launches work, and using them in your business will help you:
There’s a way (that no one else is teaching) on how to trigger a response from your ideal "action takers", and filter out freebie seekers at the very beginning of your launch campaign.
Have hundreds (if not thousands) of comments, likes and share on your launch content, and keep your audience engaged until the very end of your promotion.
Contrary to common beliefs, you can get your audience to know you, resonate with you and trust you in a short period of time. All you need to do is show them you are “the real deal” and demonstrate clearly how they will benefit by staying connected with you.
Don’t tell your audience you can solve their problems. Show them how and take them through a micro-transformation so they get to experience what you have to offer behind the closed doors.
The power of highly engaging and transformation pre-launch experience will do a lot of heavy lifting for you, when it comes to selling. This launch method will help you identify hyper-responsive prospects and turn them into customers easily.
Even though the process of creating programs and offers for your online business is a total no-brainer, launching them successfully and attracting the right customers is anything but, so let me ask you a question...
Now, let's get one thing straight first.
Here’s why most of launches don’t generate results (even after repeating the process over and over again):
And it makes total sense, right?
Making sure your launch is profitable has to be a priority, but...
Here’s why focusing mostly on SALES can be a HUGE problem:
Your target market doesn’t care about your products or what you want to sell. They only care about overcoming their own pains and CHALLENGES before anything else.
And that’s just one big issue stopping you from a potential success.
(And how to guarantee yours WON’T)
I've seen too many launches where organizers would just following a launch formula, to deliver "value" and present their pitch in the end.
“All I need is to come up with 5 Facebook lives that are around the same topic, and then I’ll give webinar and make sales... easy!”
- Unknown Fallen Launch Organizer
That kind of thinking will get you in trouble, and your audience will be stuck in a “passive launch experience”, when you should've included them directly into the entire launch process by creating transformation instead (more on that in just a minute)
Your online audience is becoming more and more skeptical. It has nothing to with you personally, but the fact they are getting hundreds of marketing messages daily (emails, Google ads, Facebook ads, website banners…) and don't know who to follow, let alone trust anymore.
Without showing that you can actually help them, you’ll end up in the same “distractions” folder as everyone else.
Copying someone else, especially if this is your first product launch - will end up as a failure, even if the person you are trying to model has a massive success.
You always have to start by taking into consideration YOUR business goals and resources as a STEP ONE of your launch strategy.
I bet you've had at least one project in your life that got sidetracked by the idea of making things perfect.
Too many business owners give up or get totally discouraged by trying to create perfect products, funnels, launches, designs...and never finish or launch them.
To overcome this endless perfection loop, you will apply our LEAN LAUNCH principle.
It doesn't mean you should be creating crap, but the best possible quality, considering your current resources and certain guidelines. Keep on reading, this will make a perfect sense very soon...
People don’t need more information, they need transformation.
Let them experience first hand how you can help solve their mini CHALLENGES, before asking for their hard earned money.
Help them solve a small problem or provide crystal clarity on exactly what they need to do to get rid of their pain, and you will instantly stand out as someone trustworthy and different than everyone who is just trying to just feed them with more information.
That’s why your product launches should focus 90% on transformation, above anything else.
When you manage to do that successfully, the selling part becomes simple.
With that in mind, for the past couple of years, my team has been working on a method focused on providing transformation first.
This method is focused on helping your audience overcome their challenges first by using set of very specific psychological triggers.
I've tested this method in 15 different markets, helped our clients generate millions in revenue and more than half million of leads in various marketing campaigns and launches.
We are calling it The Challenge Method.
When used the right way it...
… and most importantly - makes people resonate with you and trust you FAST, meaning the moment you offer something, your hyper-engaged prospects will be primed to buy and become customers.
“We ran a Challenge Launch and it was the most successful launch our business has ever experienced. To goal was to get 30,000 leads, and we ended up getting more than 60,000.
Final day of the challenge, people were begging and asking about what’s about to happen next. So, we made a last minute decision to opencart that night (instead of waiting for three more days), and we did $100,000, which was my first six figure night ever.”
- JAMAL MILLER (Co-Founder of The Miller Media Group)
The last All-In-One Launch Kit you'll ever need, taking you from a blank whiteboard to a successful product launch in 45 days or less
I've taken everything I've learned during the past five years from two of my most favorite marketing areas:
Helping clients and students launch various successful 3-day, 5-day, 7-day and up to 21-day challenges, has been my big passion, for the past three years.
"$23,075 in sales from a Challenge - Thank you Phill"
- LAURA PHILLIPS (Founder of Profit From Products)
The DadBod Coach
I was able to run the Challenge Method Launch campaign, and build a community of over 2,500 dads!
If you’re looking for someone to help you put together a challenge, and optimize it so that you get the most out of every penny you need to invest, there’s no one better than Phill!
NLP Relationship Coach
I've grown my list by thousands, I had filled out my group coaching program...
...and I have the best FB group in the world with my ideal audience! When Phill showed me how simple it actually is to run a Challenge Launch promo , I was blown away! He lays out steps so perfectly, keeps all tasks in a logic and smooth flow, and helps you to connect with your audience.
"Our customers loved the challenges and we'll keep doing them on a regular basis.
We're always looking for different methods to provide value to our community and keep them fully engaged. Running a kickASK Challenge with Phill's help has proven to work extremely well."
- Ryan Levesque
"Phill was hand holding me through my entire amazing challenge launch. If you have a chance to work with Phill, don't look further! " - MIRNA BACUN (LinkedIn Consultant & Entrepreneur)
Combine that with the an extensive experience of consulting high-end clients through successful launches of their websites, courses, group programs and 1-on-1 service - you get a battle tested and proven CHALLENGE LAUNCH system which works in 15 markets (and counting).
You are getting access to all the materials, templates, files, examples, and ton of other materials used in all our successful launches.
If you are wondering who is the actual marketing nerd behind the Challenge Method curtains, I'd like you to know three things about me:
1) I love travelling (23 countries and counting).
2) I'm passionate foodie (we could chat about CHEESE for hours) and falling in love with learning to cook local food in each country I visit.
3) My absolute number one personal and business value is FREEDOM.
Reflecting on my personal values, our company mission is centered around helping you live your own personal freedom, no matter what it means for you, by creating highly effective methods and strategies like The Challenge Method.
(even if you are a solopreneur, managing the entire launch on your own)
is the first launch package ever…
TAILORED WITH YOU AND YOUR BUSINESS GOALS IN MIND
There’s no one-size-fits-all solutions, but we’ve created an approach that’s as close at it can get. You will first create a customized “Challenge Launch Map” based on your business resources and ideal goals, and then move forward.
100% OVERWHELM FREE WHEN IT COMES TO TECH IMPLEMENTATION
You are able to choose your "launch style" based on 3 different levels of tech skills (LEAN LAUNCH, CLASSIC LAUNCH or a FULL BLOWN LAUNCH) to avoid any kind of overwhelm or confusion.
INCLUDING EVERYTHING YOU NEED TO LAUNCH
By "everything" I mean all the templates, examples, guides, checklists, road maps and swipes for every phase of your launch. The only thing you will need to do is follow the steps and templates while creating your successful challenge launch experience.
The Toolkit consists of 7 “Weekly Challenges” (modules). Complete each of these weekly challenges to unlock the next phase of your launch:
Challenge One: The End In Mind
You will focus on your specific business situation, goals and available resources to create the ideal launch outcome and a personalized road map with all the required steps to reach it.
Challenge Two: The Transformation
Time to focus on your audience, and dive deep into their needs, wants and desires. The goal of this weekly challenge is to uncover the ideal transformation they need experience during your launch.
Challenge Three: The Expert Within
Time to create irresistible launchcontent, that will instantly position you as the TRUSTWORTHY EXPERT during the launch.
Challenge Four: Build Your Launch Machine
Challenge four is all about getting down and dirty and building your launch funnel.
Challenge Five: Start attracting people to your launch
You'll start promoting your challenge using various free and paid methods, while building a buzz around the upcoming launch.
Challenge Six: We Have A Lift-off
This is where the real fun begins - you'll launch your challenge, provide a transformational experience for your audience and sell your offer with ease.
Challenge Seven: Sell & Thrive
Finally, open cart and sell your products or services with ease
And to Make Sure You're Supported Every Step Of The Way, You'll Also Get Access to:
Exclusive Bonus #1
The Ultimate Challenge Swipe Vault (a $97 value)
More than 150 challenge examples in one place. It's one of our most valuable brainstorming assets, and we're giving it away only to our students and customers.
Exclusive Bonus #2
How To Run Highly Engaging Facebook Lives During Your Challenge Launch (a $197 value)
Exclusive training by one of the leading authorities on leveraging Facebook Lives in your business and social media strategies.
Exclusive Bonus #3
The Perfect Sales Script - How to sell your offers once the challenge is over (a $197 value)
Exclusive training by a seasoned sales expert on getting clients during your FREE strategy calls.
"I would wholeheartedly recommend working with Phill - SAM GEE (Co-Founder of Gay Couples Institute)"
"I'm so excited today to tell you how beneficial and powerful and momentum driving was our second Challenge Launch.
We generated 2,500+ new membership students and $600,000 in revenue."
- JAMAL MILLER (Co-Founder of The Miller Media Group)
I felt like we we're learning from someone who has been there and done that. I'm grateful for dozens of juicy tidbits Phill thought us. - Tammy A.
I love the challenge training. It gave me a lot of clarity on how to setup a challenge and get started implementing it! - J.R.
Thank you for training packed with valuable information. With your formulas I was able to create perfect challenge headline. - Simona F.
I'm so excited to have completed this five day challenge with Phill. The thing that helped me the most was taking the pen and actually writing what my challenge is going to be. - Jacquie M.
Are you ready to sign up for the Challenge Launch Toolkit ?
(A ridiculously low investment when you consider what one successful challenge can generate for your business!)
I’m ready to SIGN UP for this SPECIAL OPPORTUNITY to get access to the FASTEST way to create highly engaged and profitable product launch PLUS $1,100 in FREE Bonuses!
Need help ordering or got questions?
Send message directly to our Facebook inbox
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I've done everything in my power to make this the simplest self-paced launch package available.
I KNOW it works because it's the exact same process that's been behind a multiple figure launches both in my own business and those of my students.
However, if you're on the fence…or if other launch trainings have left you skeptical, then I want to give you every chance possible to "buy it and build it" with absolute confidence.
That's why I'm giving you a FULL 30 DAYS to go through the implementation program, follow the simple step-by-step launch plan, and realize for yourself just how amazing it feels to have your very own successful challenge launch.
Yes, and the reason for that is simple - we’re all human.
So far we’ve successfully tested online challenges in more than 15 different markets.
Using the framework I teach will develop a strong sense of community in your participants and position you as the leading authority in their world.
This works no matter if you sell digital products or services.
It’s a common misconception that it takes a long time to launch a challenge for your business.
You may think it is lots of preparation, tons of planning and getting it all together.
The truth is - it can be done in as little as a couple of weeks when executed properly.
I’m about to show you how with your personalized Challenge Launch Road Map.
Challenge Launches can work for you if you have an audience of 200, or 20 000.
You don’t need to have a big email list or Facebook group to be able to bring in tidy profits.
The QUALITY of people matters here, not quantity.
And you will discover exactly how to attract QUALITY prospects.
The answer is yes.
The reason for that is - sales is NOT the only goal of challenges, and you can launch your own challenge to uncover what your audience want to buy.
Besides sales, you can use challenges to:
I’ve done everything I can to convince you how valuable and transformative my Challenge Launch Toolkit can be for your business.
If you want a real-world tested, step by step strategy which attracts prospects like moths to a flame, positions you as the authority lightning-fast and makes them want to buy anything you put in front of them, this is for you.
Check below to see why one of our long term clients things you should join this NOW!
Phill is the genius when it comes to not only the messaging, and marketing framework, but also to analyze your audience and see how they best resonate with what you want to accomplish in your launch..." - Jamal M. (Founder of Married&Young)
To Your Success,
Founder Of The Challenge Method Company
P.S. Where will your business be in the next 45-60 days if you choose to do nothing? No doubt, still not attracting the perfect prospects, not being the authority in your market and not making the profits you deserve.
It no longer has to be this way. Sign up for the Challenge Launch toolkit right now while it’s still fresh on your mind . . . and take your business to the next level.
P.P.S. DON'T FORGET ABOUT 4 AMAZING BONUSES WORTH $500
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