The All-In-One Launch Kit
Create genuine buzz and paying customers, even if this is your first launch
(or you have to do everything on your own)

If you are a purpose driven course creator, coach or entrepreneur ready to launch your product online...

You've already heard that using Challenge Launches can help attract and convert your ideal customers way faster than any other method out there.

Or maybe you are already using online challenges, and now want to improve your results with a successful launch.

Or maybe you just want a product launch strategy that's easy to implement and proven to work in an even most saturated markets.

Here’s what you might not know

Even if you’re lucky enough to have an existing course or a program that people want to buy, launching it successfully is a whole different challenge (pun intended :) ).

Have you ever experienced a gut-wrenching feeling of having an offer that can help your audience, but not being able to get enough customers, no matter what you do?

Or when you put in a ton of work, time and energy into a launch, just to get a couple of sales (if any)?

Or when you try to figure out a launch formula for the first time, and the only thing that you get out is massive overwhelm, confusion and maybe a tear or two in the end.

Heads up...

Working on your launch for months, while trying to make it the perfect won’t do the trick either.

You don't need a perfect launch strategy, you need one that works, no matter if you are just starting out, or have a team that can do it for you. 

Challenge Launches work, and using them in your business will help you:

Magnetically attract people who are most likely to buy your product

There’s a way (that no one else is teaching) on how to trigger a response from your ideal "action takers", and filter out freebie seekers at the very beginning of your launch campaign.

Captivate your audience during the entire launch campaign

Have hundreds (if not thousands) of comments, likes and share on your launch content, and keep your audience engaged until the very end of your promotion.

Demonstrate "Practice What Your Preach" approach to create deep connection and trust in a matter of days

Contrary to common beliefs, you can get your audience to know you, resonate with you and trust you in a short period of time. All you need to do is show them you are “the real deal” and demonstrate clearly how they will benefit by staying connected with you.

Let people experience life-changing benefits of your paid offer for FREE

Don’t tell your audience you can solve their problems. Show them how and take them through a micro-transformation so they get to experience what you have to offer behind the closed doors.

Pre-sell ​your product without even talking about it

The power of highly engaging and transformation pre-launch experience will do a lot of heavy lifting for you, when it comes to selling. This launch method will help you identify hyper-responsive prospects and turn them into customers easily.

Even though the process of creating programs and offers for your online business is a total no-brainer, launching them successfully and attracting the right customers is anything but, so let me ask you a question...

Have a pro​​​​​gram or service that you believe in 100% and want to launch it successfully? 


Now, let's get one thing straight first. 

Here’s why most of launches don’t generate results (even after repeating the process over and over again):

Launch organizers put 90% or even more effort on the final part of the launch process - SELLING.

And it makes total sense, right?

Making sure your launch is profitable has to be a priority, but...

Here’s why focusing mostly on SALES can be a HUGE problem:

Your target market doesn’t care about your products or what you want to sell. They only care about overcoming their own pains and CHALLENGES before anything else.

And that’s just one big issue stopping you from a potential success.

Here are 4 big reasons most product launches FAIL miserably

(And how to guarantee yours WON’T)


Being stuck in a “Passive Launch Experience”
(or worse, not engaging with your audience at all)

I've seen too many launches where organizers would just following a launch formula, to deliver "value" and present their pitch in the end.

“All I need is to come up with 5 Facebook lives that are around the same topic, and then I’ll give webinar and make sales... easy!”
- Unknown Fallen Launch Organizer

That kind of thinking will get you in trouble, and your audience will be stuck in a “passive launch experience”, when you should've included them directly into the entire launch process by creating transformation instead (more on that in just a minute)


Not being able to clearly demonstrate why YOU are "The One"
(or worse, assuming people will buy because you have something to sell)

Your online audience is becoming more and more skeptical. It has nothing to with you personally, but the fact they are getting hundreds of marketing messages daily (emails, Google ads, Facebook ads, website banners…) and don't know who to follow, let alone trust anymore.

Without showing that you can actually help them, you’ll end up in the same “distractions” folder as everyone else.


Copying someone's launch strategy
(or worse, not having a launch strategy at all)

Copying someone else, especially if this is your first product launch - will end up as a failure, even if the person you are trying to model has a massive success.

You always have to start by taking into consideration YOUR business goals and resources as a STEP ONE of your launch strategy.


Trying to make your launch perfect
(or worse, not launching at all)

I bet you've had at least one project in your life that got sidetracked by the idea of making things perfect.

Too many business owners give up or get totally discouraged by trying to create perfect products, funnels, launches, designs...and never finish or launch them.

To overcome this endless perfection loop, you will apply our LEAN LAUNCH principle.

It doesn't mean you should be creating crap, but the best possible quality, considering your current resources and certain guidelines. Keep on reading, this will make a perfect sense very soon...

Can I let you in on a dirty little secret?

People don’t need more information, they need transformation.

Let them experience first hand how you can help solve their mini CHALLENGES, before asking for their hard earned money.

Help them solve a small problem or provide crystal clarity on exactly what they need to do to get rid of their pain, and you will instantly stand out as someone trustworthy and different than everyone who is just trying to just feed them with more information. 

That’s why your product launches should focus 90% on transformation, above anything else.

When you manage to do that successfully, the selling part becomes simple.

With that in mind, for the past couple of years, my team has been working on a method focused on providing transformation first.

This method is focused on helping your audience overcome their challenges first by using set of very specific psychological triggers.

I've tested this method in 15 different markets, helped our clients generate millions in revenue and more than half million of leads in various marketing campaigns and launches.

We are calling it The Challenge Method.

When used the right way it...

  • Takes your audience through an instant mini-transformation
  • Creates buzz around your brand
  • Makes people excited for what you have to offer
  • Builds a sense of community among your subscribers
  • Generates insane amount of engagement during your launches
  • Positions YOU as the go-to authority 

and most importantly - makes people resonate with you and trust you FAST, meaning the moment you offer something, your hyper-engaged prospects will be primed to buy and become customers.

Are you’re ready to take your next product launch from a boring sales campaign to having your audience scream “Show Me The BUY Button Now”?

(without you ever being pushy or salesy)

“We ran a Challenge Launch and it was the most successful launch our business has ever experienced. To goal was to get 30,000 leads, and we ended up getting more than 60,000.

Final day of the challenge, people were begging and asking about what’s about to happen next. So, we made a last minute decision to opencart that night (instead of waiting for three more days), and we did $100,000, which was my first six figure night ever.”

- JAMAL MILLER (Co-Founder of The Miller Media Group)


The last All-In-One Launch Kit you'll ever need, taking you from a blank  whiteboard to a successful product launch in 45 days or less

I've taken everything I've learned during the past five years from two of my most favorite marketing areas: 

Online Challenges + Product Launches

Helping clients and students launch various successful 3-day, 5-day, 7-day and up to 21-day challenges, has been my big passion, for the past three years.

"$23,075 in sales from a Challenge - Thank you Phill"
- LAURA PHILLIPS (Founder of Profit From Products)

Brian Manalastas

The DadBod Coach

I was able to run the Challenge Method Launch campaign, and build a community of over 2,500 dads!

If you’re looking for someone to help you put together a challenge, and optimize it so that you get the most out of every penny you need to invest, there’s no one better than Phill!

Matea Teller

NLP Relationship Coach

I've grown my list by thousands, I had filled out my group coaching program...

...and I have the best FB group in the world with my ideal audience! When Phill showed me how simple it actually is to run a Challenge Launch promo , I was blown away! He lays out steps so perfectly, keeps all tasks in a logic and smooth flow, and helps you to connect with your audience.

"Our customers loved the challenges and we'll keep doing them on a regular basis.

We're always looking for different methods to provide value to our community and keep them fully engaged. Running a kickASK Challenge with Phill's help has proven to work extremely well."

- Ryan Levesque

Me & Ryan Levesque - CEO, ASK Method Company & #1 Nation Best-Selling Author

"Phill was hand holding me through my entire amazing challenge launch. If you have a chance to work with Phill, don't look further!  " - MIRNA BACUN (LinkedIn Consultant & Entrepreneur)

Combine that with the an extensive experience of consulting high-end clients through successful launches of their websites, courses, group programs and 1-on-1 service - you get a battle tested and proven CHALLENGE LAUNCH system which works in 15 markets (and counting).

You are getting access to all the materials, templates, files, examples, and ton of other materials used in all our successful launches. 

(The Challenge Method Creator)

If you are wondering who is the actual marketing nerd behind the Challenge Method curtains, I'd like you to know three things about me:

1) I love travelling (23 countries and counting).

2) I'm passionate foodie (we could chat about CHEESE for hours) and falling in love with learning to cook local food in each country I visit.

3) My absolute number one personal and business value is FREEDOM.

Reflecting on my personal values, our company mission is centered around helping you live your own personal freedom, no matter what it means for you, by creating highly effective methods and strategies like The Challenge Method.

That's why...

isn’t a generic training program, but a complete plug’n’play package to make your entire launch experience an instant success.

(even if you are a solopreneur, managing the entire launch on your own)

is the first launch package ever…

There’s no one-size-fits-all solutions, but we’ve created an approach that’s as close at it can get. You will first create a customized “Challenge Launch Map” based on your business resources and ideal goals, and then move forward.

You are able to choose your "launch style" based on 3 different levels of tech skills (LEAN LAUNCH, CLASSIC LAUNCH or a FULL BLOWN LAUNCH) to avoid any kind of overwhelm or confusion.

By "everything" I mean all the templates, examples, guides, checklists, road maps and swipes for every phase of your launch. The only thing you will need to do is follow the steps and templates while creating your successful challenge launch experience. 

Here’s how it all breaks down

The Toolkit consists of 7 “Weekly Challenges” (modules). Complete each of these weekly challenges to unlock the next phase of your launch:

Challenge One: The End In Mind

You will focus on your specific business situation, goals and available resources to create the ideal launch outcome and a personalized road map with all the required steps to reach it. 

  • Use Launch Calculator to predict your challenge success
  • Create a personalized Launch Map using the "Treasure Hunt" approach 
  • Use "You Are The One" videos to get into the right launch mindset
  • Set two Launch Goals and The Ultimate North-Star metric to guide you through the entire process

Challenge Two: The Transformation

Time to focus on your audience, and dive deep into their needs, wants and desires. The goal of this weekly challenge is to uncover the ideal transformation they need experience during your launch.

  • Five (Ethical) spying methods to get to know your audience better than they know themselves
  • Access to "From a Stranger To a Lifetime Fan" worksheet - map out your customer's journey
  • Confirm your IDEAL CUSTOMER profile, by using "Not Your Ordinary Avatar" cheat sheet  

Challenge Three: The Expert Within 

Time to create irresistible launchcontent, that will instantly position you as the TRUSTWORTHY EXPERT during the launch.

  • Choose a content type to finally attract the right audience by going over our "A or B Workbook"
  • Discover how to easily re-purpose your existing content and making it irresistible to your audience
  • Use "IACD Formula" to create content your audience will actually consume and implement. 

Challenge Four: Build Your Launch Machine

Challenge four is all about getting down and dirty and building your launch funnel.

  • Choose the best launch style for you and your business: LEAN, CLASSIC or FULL BLOWN
  • Use our library of examples and template that are proven to convert to create your content with ease
  • Discover a way to build your ENTIRE LAUNCH machine without using a single web page (or any complicated tech in the process)

Challenge Five: Start attracting people to your launch

You'll start promoting your challenge using various free and paid methods, while building a buzz around the upcoming launch.

  • Use "Dynamic Facebook Ads" strategy to promote your challenge and attract your ideal audience
  • Create a highly engaging Social Calendar by following a simple "30 x 4 Engagement " System
  • Use our 4 FREE Promo Methods if you are on a tight marketing budgets

Challenge Six: We Have A Lift-off 

This is where the real fun begins - you'll launch your challenge, provide a transformational experience for your audience and sell your offer with ease.

  • Create a transforming experience and anticipation during your Launch week
  • Deliver engaging daily Facebook live videos by following our expert's training
  • Make sure your audience is primed to buy your offer by the end of your launch week

Challenge Seven: Sell & Thrive

Finally, open cart and sell your products or services with ease

  • Learn how to structure your sales week for maximum conversions
  • Increase your Customer Lifetime Value, by using our "1-2-3x Assessment"
  • Analyze your launch results and optimize for a next one, or to turn it into an evergreen marketing campaign 

And to Make Sure You're Supported Every Step Of The Way, You'll Also Get Access to:

Exclusive Bonus #1
The Ultimate Challenge Swipe Vault (a $97 value)

More than 150 challenge examples in one place. It's one of our most valuable brainstorming assets, and we're giving it away only to our students and customers.

  • Discover challenge ideas from more than 15 different markets
  • Get inspired when it comes crafting your winning challenge idea
  • Learn about hidden benefits behind some of the most successful online challenge 

Exclusive Bonus #2
How To Run Highly Engaging Facebook Lives During Your Challenge Launch (a $197 value)

Exclusive training by one of the leading authorities on leveraging Facebook Lives in your business and social media strategies.

  • Learn how to structure your Facebook Live for most impact in a short period of time
  • Discover how to deliver a winning pitch in 5 minutes or less
  • Best ways to record your challenge video content so it keeps your audience attention and engagement high.

Exclusive Bonus #3
The Perfect Sales Script - How to sell your offers once the challenge is over (a $197 value)

Exclusive training by a seasoned sales expert on getting clients during your FREE strategy calls. 

  • Ideal flow of your strategy session
  • Three things your prospect needs to know before you can present the offer 
  • How to have your prospects self qualify for your pitch before you even mention an offer

When you add it all up, that’s a total value of more than $500.

"I would wholeheartedly recommend working with Phill  - SAM GEE (Co-Founder of Gay Couples Institute)"

"I'm so excited today to tell you how beneficial and powerful and momentum driving was our second Challenge Launch. 

We generated 2,500+ new membership students and $600,000 in revenue."
- JAMAL MILLER (Co-Founder of The Miller Media Group)

Imagine how successful your Launches could become after uncovering…

  • How to get your audience to know you, resonate with you and trust you in the shortest amount of time possible 
  • How to use customer support and accountability the right way to maximize your launch success 
  • The 3 ways people respond to challenges and how to maximize response from each
  • A way to become THE authority in your target market which is so simple, yet so well hidden almost NOBODY uses it
  • How to discover the RIGHT launch model to use for YOUR business situation - this alone can be the single factor determining your success or failure
  • Why copying your competitor’s challenges is never going to work and how it actually hurts your reputation
  • An ingenious way to get ALL of your challenge materials written and planned in record time
  • Why it is infinitely better for you to have two challenge goals instead of one
  • The little-known “North Star” metric which measures the outcome of your challenge and why it is crucial to define it (you won’t have to look at 10 different metrics which just confuse you)
  • The sneaky “marketing trick” (used by companies in Silicon Valley) to uncover what your audience wants BEFORE you even start creating a product
  • How to avoid getting overwhelmed and keep your sanity to have a smooth, stress-free challenge
  • And much, MUCH more. 

That’s what we aim to achieve with the Challenge Launch Toolkit.

I felt like we we're learning from someone who has been there and done that. I'm grateful for dozens of juicy tidbits Phill thought us. - Tammy A.

I love the challenge training. It gave me a lot of clarity on how to setup a challenge and get started implementing it! - J.R.

Thank you for training packed with valuable information. With your formulas I was able to create perfect challenge headline. - Simona F.

I'm so excited to have completed this five day challenge with Phill. The thing that helped me the most was taking the pen and actually writing what my challenge is going to be. - Jacquie M.

Are you ready to sign up for the Challenge Launch Toolkit ?

(A ridiculously low investment when you consider what one successful challenge can generate for your business!)

Need help ordering or got questions?

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The 30-Day “Challenge Free” Money-Back Guarantee

I've done everything in my power to make this the simplest self-paced launch package available.

I KNOW it works because it's the exact same process that's been behind a multiple figure launches both in my own business and those of my students.

However, if you're on the fence…or if other launch trainings have left you skeptical, then I want to give you every chance possible to "buy it and build it" with absolute confidence.

That's why I'm giving you a FULL 30 DAYS to go through the implementation program, follow the simple step-by-step launch plan, and realize for yourself just how amazing it feels to have your very own successful challenge launch. 

Questions people asked before saying “Challenge Accepted” to Challenge Launch Toolkit

Will Challenge Launch Work In My Market?

​Yes, and the reason for that is simple - we’re all human.

So far we’ve successfully tested online challenges in more than 15 different markets.

Using the framework I teach will develop a strong sense of community in your participants and position you as the leading authority in their world.

This works no matter if you sell digital products or services.

How Long Does It Take To Launch A Challenge?

It’s a common misconception that it takes a long time to launch a challenge for your business.

You may think it is lots of preparation, tons of planning and getting it all together.

The truth is - it can be done in as little as a couple of weeks when executed properly.

I’m about to show you how with your personalized Challenge Launch Road Map.

Do I Need To Have A Big Audience?

Absolutely not.

Challenge Launches can work for you if you have an audience of 200, or 20 000.

You don’t need to have a big email list or Facebook group to be able to bring in tidy profits.

The QUALITY of people matters here, not quantity.
And you will discover exactly how to attract QUALITY prospects.

I Don’t Have A Product To Sell Yet, Will This Work For Me?

The answer is yes.

The reason for that is - sales is NOT the only goal of challenges, and you can launch your own challenge to uncover what your audience want to buy.

Besides sales, you can use challenges to:

  • Let your audience tell you EXACTLY what they like and want to buy - so you can sell it to the easily
  • Build the most important asset in your online business - engaged online community
  • Deepen your relationship with your prospects, by demonstrating you are “the real deal”
  • Make them trust you more by helping them personally, instead of hiding behind some marketing automation
  • Help your customers implement your course successfully, and get results faster - which is a huge win-win for both of you

The Choice Is Yours

I’ve done everything I can to convince you how valuable and transformative my Challenge Launch Toolkit can be for your business.

If you want a real-world tested, step by step strategy which attracts prospects like moths to a flame, positions you as the authority lightning-fast and makes them want to buy anything you put in front of them, this is for you. 

Check below to see why one of our long term clients things you should join this NOW!

Phill is the genius when it comes to not only the messaging, and marketing framework, but also to analyze your audience and see how they best resonate with what you want to accomplish in your launch..." - Jamal M.  (Founder of Married&Young)

To Your Success,

Phill Sardi
Founder Of The Challenge Method Company

P.S. Where will your business be in the next 45-60 days if you choose to do nothing? No doubt, still not attracting the perfect prospects, not being the authority in your market and not making the profits you deserve.

It no longer has to be this way. Sign up for the Challenge Launch toolkit right now while it’s still fresh on your mind . . . and take your business to the next level.


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