In my previous article (How to build a list when you’re tired of broken list-building strategies), I explained how I came to love online challenges as a sure-fire way of building a list of action-takers who are ready to learn more about your problem-solving solution. It’s the end of broken list-building strategies built around boring […]

I’m sure you’ve heard over and over, “You have to build a list!” or “Money is in the list!” But whenever you try the latest and greatest list-building tactic – and you’ve tried a lot of them – it never seems to amount to very much, when you consider all the time and effort you […]